Getting lucid is all about getting clarity, which is what I hope to do with my business, Lucid Marketing…to help people communicate clearly with their audiences.  Sometimes that will be with the old-school methods…print ads, mail, point of sale…other times it will be with an engaging website full of well-written, relevant, web-optimized content, or an entirely new brand.  That’s the plan, anyway.  I welcome your ideas, critiques, and advice.  In the meantime, I’ve started to put items in my portfolio at www.getlucid.net.  More to come…